Whether you're chasing monster walleye on Minnetonka, casting for bass in a quiet bay, or gearing up for a trip up north, you've come to the right place. We're your local, independent experts dedicated to equipping you for a successful day on the water. We live here, we fish here, and we know what works.
Why make two stops? Swing by our store in Victoria to grab your bait, pick up that hot new lure you need, fill your cooler, and get the most up-to-date fishing report all in one place.
Stop in on your way to the launch. We'll get you geared up and get you fishing!
Currently in Our Tanks & Coolers:
Our selection is curated for what's biting right now in our local waters.
From ultralight panfish setups to heavy-duty muskie rods, we have the perfect combination to match your target species and technique. We carry the most trusted brands in fishing, including St. Croix, Fenwick, Shimano, and Pflueger. Our staff can help you get a perfectly balanced setup spooled with the right line so you can walk out ready to cast.
Lures, Bait & Tackle
The right presentation makes all the difference. Our lure wall is fully stocked with the colors and patterns that Minnesota fish can't resist.